Vannina BERETTI

Managing Director & Co-founder of UPWARD Creative
  • A few words on your career path?

    After my Master’s degree in Psychology I started a PhD and soon realized that University research was not a fit for me, so I began a “classic recruitment path” as a Recruiter for a small Direct-Marketing company and was recruited 3 years after as a generalist Researcher for a C-level generalist executive search firm in Paris. Passionate about Fashion and Creation “at large” I was soon convinced that a strong specialization combined to an international vision was the key for succeeding in a Consultant role.

    I had the chance to be recruited by one of the biggest players in the international Fashion and Luxury goods recruitment industry and moved to New York to join Maxine Martens and her team at MARTENS & HEADS. Then I joined John Jonas at THE JONAS GROUP as an International Research Consultant focused on C-level creative and senior executive in the FRLG sector for almost 3 years prior to come back to Paris in 2011 when I was approached by a Global Fashion & Luxury search firm to work for its Creative Pole for the 4 offices, Paris-New York-Milan and Brussels. This 7 years adventure led me to launch the UPWARD CREATIVE project!

  • Why joining UPWARD GROUP?

    I am convinced that the classical executive-search model did not manage to adapt to the different overturning and transformations of the Fashion industry in the past few years.

    The Creative world is moving very quickly and is in constant evolution. We need to be adaptive and out of-the-box thinkers! I truly believe that it is possible to combine an “excellence-of-execution” offer using best practices while keeping an open-mind, creativity, agility and sharpness to deliver a “sur-mesure” solution adapted to the NOW Fashion environment be it for young labels, established Fashion houses, Beauty, Luxury and Lifestyle players so I have chosen to launch Upward Fashion & Creative Management partnering with a start-up culture group.

    My meetings with Michael OBADIA and our discussions on our shared values -which defines the UPWARD GROUP culture– have really been decisive, as I am convinced that listening, caring, guiding and keeping a permanent balance between the Talents and Clients’ interest are basics.

  • What goal for UPWARD FASHION & CREATIVE MANAGEMENT?

    To become a reference in Fashion & Creative Management executive-search. Our objective is to earn the exact same trust from our Clients than the one we are honored to have gain from the many talents we met along the way!